Tuesday, 16 April 2013

James Bond - Skyfall Case Study

Stars : Daniel Craig, Javier Bardem, Naomi Harris ( Daniel Craig- big budget actor that will attract a female audience as well as a male action loving audience. Javier Bardem will also attract a female audience, Spanish and Oscar winning. Bond girls will attract male audience.)
Genre: Action, Adventure, Crime ( Big budget movies tend to be action and adventure.) 
Production Company: Eon Productions, Metro Goldwyn-Mayer( metro Goldwyn-Mayer is a really popular company that has brought out many well received old films as well as new)Certificate: 12A (Attracts a very wide audience with men wanting James Bond's lifestyle, teenagers thinking he's cool and women thinking he's handsome.Marketing: Trailers, Posters, Aftershave, Heineken advert, Video games ( A big franchise with it being the 23rd movie in the Bond's 50th anniversary, lots of this marketing builds up hype.)Release Date : 26 October 2012 ( near Halloween so people have a half term/ holiday off, a good substitute if people don't feel like watching a Halloween horror movie) Domestic Total Gross: $248,219,280 ( Biggest selling UK film)Worldwide Total: $871,219,280Running Time: 143 MinsProduction Budget: $200,000,000

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