Thursday, 14 February 2013

Who holds the most power in terms of influencing what films get made and seen?


Who holds the most power in terms of influencing what films get made and seen?
Include facts, figures, statistics and recent examples from the film industry.

I think the media conglomerates have the most power in terms of influencing what films get made and seen as they own all the smaller, individual sections that work towards making the films. Therefore all the money behind the film belongs to them, as a result of this, all the final decisions would be theirs.

I believe the media conglomerates have the most power in influencing what films get made and seen, as without the production company, there is no distribution, and no studios, therefore the film cannot be made, also most importantly, the money behind the film comes from the media conglomerates. The media conglomerates are not going to invest in a film they don’t believe in because they will not want to lose their money.

On the other hand, some might say it is the audience that holds the power in influencing what films get made and seen. This is because essentially the audience are the ones that pay the media conglomerates wages because they pay to watch the films, if they didn’t watch the films then the production companies would not pay to show the films because there wouldn’t be an audience and it would just be a waste of money for them to make the film.

Another reason, the media conglomerates have the most power is because the only reason they make films is to make money and they are not going to invest money in something they don’t believe will make money back. Although I believe the media conglomerates hold the most power, the media conglomerates will do market research, by asking what the target audience think of their films and what they would like to ensure they make the films that are best suited to the audience so they can make the most money possible.

In conclusion Although the media conglomerates carefully consider the audiences opinions, they have the overall decision, because if they do not believe they can make a substantial amount of money from a film, they will no be prepared to invest in it, therefore the media conglomerates have the overall power in terms of influencing what films get made and seen.